Indian music is the soul of its culture and spirituality. The BAPS Swaminarayan Sanstha heavily invests its resources in promoting and preserving Indian classical and folk music. The organization holds classical and folk music lessons at many of its 5025 centers worldwide . Youths are also given the opportunity to share their musical abilities with an audience of cultural enthusiasts. BAPS has organized over 5,000 kirtan aradhanas, or devotional music concerts, around the world. These kirtan aradhanas are filled with pious classical music sung by sadhus and youths. The organization has supported and funded the musical education of a number of sadhus and devotees to further cultivate their musical abilities. Jaydeep Swadia, a playback singer from Mumbai, shares the secret of his success: “Musical instruments, lessons, and recordings are expensive and require a substantial amount of connections and institutional support. BAPS was there for me through the journey. I think it is safe to say that BAPS has ‘arranged’ my music for me!” Another initiative to help youths acquire an interest in traditional forms of music is the large production of CDs, DVDs, and MP3s of devotional and folk music. These publications are produced by Aksharpith, the organization’s production and publication house. Tens of thousands of devotional bhajan productions have been sold to date. As a patron of the arts, the organization hosts performances by leading pandits and maestros at its cultural festivals in India, Europe, and North America.