Thereupon Shriji Mahãrãj said, "Even one who can constantly see the form of God in his heart should recall the divine actions and incidents of God performed in His various avatãrs in various places. He should also maintain affection for the brahmachãris, sãdhus and satsangis, and should remember them as well. Why? Because if at the time of death he forgets God's form, but remembers the divine actions and incidents performed by Him at various places, or if he remembers those satsangis, brahmachãris or sãdhus, then by that association, God's form will also be remembered. Thereby, that person attains an elevated spiritual status and benefits tremendously. That is why I perform grand Vishnu-yãgs; annually celebrate Janmãshtami, Ekãdashi and other observances; and gather brahmachãris, sãdhus and satsangis on these occasions. After all, even if a sinner remembers these occasions at the time of his death, he will also attain the abode of God."

[Gadhadã I-3]